Fractional CMO cost is very reasonable for CEOs

Would you rather work with Nissan or Infiniti?

If you are a CEO who struggles with shrinking marketing 

resources, lagging talent, digital marketing expertise and proper 

strategic alignment with sales?

This post is for you. 

In the dynamic world of marketing, the distinction 

between good and great often hinges on strategy, 

creativity, and brand perception. Let’s explore the 

automotive landscape through the lens of Nissan 

and its luxury counterpart, Infiniti.

At the forefront of Infiniti’s success is a marketing team 

that understands the power of narrative. Their campaigns 

transcend product features, weaving a story of lifestyle 

and aspiration. Infiniti becomes more than just a car; it’s 

a symbol of status and refinement.

On the flip side, Nissan’s marketing, while proficient, 

often gravitates towards practicality, missing the 

emotional resonance that elevates a brand.

Top 5 marketing challenges for both:

📌Market Saturation: Niche targeting is crucial for Infiniti, 

while Nissan aims to stand out in a crowded market.

📌 Digital Transformation: Both brands must swiftly adapt 

to evolving digital landscapes.

📌Brand Differentiation: Nissan must communicate 

value beyond affordability, and Infiniti must maintain 

exclusivity while expanding reach.

📌Sustainability and Social Responsibility: Aligning 

marketing with sustainable practices is paramount for both.

📌Global Economic Trends: Navigating economic uncertainties 

is a shared challenge.

CEOs grapple with these, seeking a delicate balance 

between accessibility and innovation (Nissan) and 

preserving elite status while expanding reach (Infiniti).

In marketing, the art of storytelling distinguishes good 

from great. Infiniti exemplifies this, while Nissan navigates 

the challenges. CEOs must steer both brands towards 

success in an ever-evolving market.

So my question for CEOs, Entrepreneurs, and business 

owners is, would you rather work with the Infiniti Marketer

or the Nissan Marketer? 

DM me, and let’s have a chat about 

Fractional CMO options. 

See you at the top 🚀 JRF 

I am Justin “Results” French the marketing profit mentor and creator 

of the Perfect Integration Marketing System. My mission is to help

Entrepreneurs CEOs and Marketing Execs by creating a personalized

profitable marketing system that delivers rapid ROI in 90 days or less.

Does your Fractional CMO understand Digital Marketing and Sales?

As a Fractional CMO I believe Sales And Marketing are everything.
Without them, you don’t have a business.

After being in and out of Tech/ Sales/ Marketing
for 20+ years, I can say the key to sales is what
I call The angle.

I could write a whole book on this.
But I’ll share the top tips with you.

The whole theme will be sales tips, tricks, and
strategies for massive success. But the main driver
is what I call “The angle.” This is the 1 key context
of common ground you establish with the prospect.
🔑 Identifying the person who is the decision
maker and their motivation but also how you will
get in with them and specifically align in context and
establish common ground.

For example, I had 1 client where the angle was that
I knew them from working for a mutual business
associate and that was my angle in. Another angle
could be a warm Referral. Or a common interest in soccer.
Whatever the case is, before making that initial contact
you must identify “The angle” otherwise, it will be much
more challenging to close the deal.

Try it out.
Let me know how it works
Justin “Results” French

Do you need a Fractional CMO to help you…

I believe there are 10 major pain points of CEOs
related to their CMOs and B2B marketing efforts.

My upcoming fractional CMO training will help solve this.

Pain Point 1: Inadequate ROI
“CEOs, do your marketing efforts leave you wanting
more in terms of ROI? It’s time to collaborate with your
CMO and ensure that every dollar spent delivers real
results.”

Pain Point 2: Lack of Alignment with Business Goals
“Alignment is key! CEOs, are your marketing strategies
in sync with your business objectives? Work closely
with your CMO to bridge the gap and drive your
company toward success.”

Pain Point 3: Insufficient Lead Generation
“Is the lead generation engine running smoothly at
your company? CEOs, partner with your CMO to
rev up your B2B lead generation efforts and
supercharge your sales team. Lead Generation is key for
B2B Marketing”

Pain Point 4: Poor Sales-Marketing Alignment
“CEO-CMO collaboration is the lifeline of successful
B2B growth. Ensure your sales and marketing teams
are on the same page to boost your company’s
revenue potential. Sales/ Marketing Alignment +
CEO Challenges”

Pain Point 5: Difficulty in Measuring Marketing’s Impact
“Numbers matter! CEOs, empower your CMO with the
right analytics and reporting tools to measure the
impact of marketing on your bottom line accurately.
Marketing Metrics + CEO Success”

Pain Point 6: Ineffective Content Marketing
“Content is king, but is it delivering results? CEOs,
make sure your CMO crafts compelling content
that resonates with your audience and drives
lead generation. Content Marketing + CEO priorities”

Pain Point 7: Competitive Analysis and Market Research
“Stay ahead of the curve! CEOs, work with your
CMO to gather valuable market insights and analyze
the competition. It’s the recipe for staying competitive
and growing your revenue. Market Research
+ Competitive Analysis”

Pain Point: 8. Budget Management
“CEOs, are you getting the most out of your marketing
budget? Collaborate with your CMO to optimize resource
allocation and drive cost-effective marketing strategies.
Budget Management + CEO Growth”

Pain Point 9: Slow Adaptation to Technology
“Don’t get left behind! CEOs, ensure your CMO embraces
the latest marketing technologies to keep your company
competitive in the digital landscape. Technology Adaptation +
Digital Marketing is key” (This is my Marketing super-power)

Pain Point 10: Lack of Clear Strategy
“Clarity breeds success! CEOs, work with your CMO to
define a clear and actionable marketing strategy that
leads the way to revenue growth. Marketing Strategy +
CEO Insights”