I believe there are 10 major pain points of CEOs
related to their CMOs and B2B marketing efforts.

My upcoming fractional CMO training will help solve this.

Pain Point 1: Inadequate ROI
“CEOs, do your marketing efforts leave you wanting
more in terms of ROI? It’s time to collaborate with your
CMO and ensure that every dollar spent delivers real
results.”

Pain Point 2: Lack of Alignment with Business Goals
“Alignment is key! CEOs, are your marketing strategies
in sync with your business objectives? Work closely
with your CMO to bridge the gap and drive your
company toward success.”

Pain Point 3: Insufficient Lead Generation
“Is the lead generation engine running smoothly at
your company? CEOs, partner with your CMO to
rev up your B2B lead generation efforts and
supercharge your sales team. Lead Generation is key for
B2B Marketing”

Pain Point 4: Poor Sales-Marketing Alignment
“CEO-CMO collaboration is the lifeline of successful
B2B growth. Ensure your sales and marketing teams
are on the same page to boost your company’s
revenue potential. Sales/ Marketing Alignment +
CEO Challenges”

Pain Point 5: Difficulty in Measuring Marketing’s Impact
“Numbers matter! CEOs, empower your CMO with the
right analytics and reporting tools to measure the
impact of marketing on your bottom line accurately.
Marketing Metrics + CEO Success”

Pain Point 6: Ineffective Content Marketing
“Content is king, but is it delivering results? CEOs,
make sure your CMO crafts compelling content
that resonates with your audience and drives
lead generation. Content Marketing + CEO priorities”

Pain Point 7: Competitive Analysis and Market Research
“Stay ahead of the curve! CEOs, work with your
CMO to gather valuable market insights and analyze
the competition. It’s the recipe for staying competitive
and growing your revenue. Market Research
+ Competitive Analysis”

Pain Point: 8. Budget Management
“CEOs, are you getting the most out of your marketing
budget? Collaborate with your CMO to optimize resource
allocation and drive cost-effective marketing strategies.
Budget Management + CEO Growth”

Pain Point 9: Slow Adaptation to Technology
“Don’t get left behind! CEOs, ensure your CMO embraces
the latest marketing technologies to keep your company
competitive in the digital landscape. Technology Adaptation +
Digital Marketing is key” (This is my Marketing super-power)

Pain Point 10: Lack of Clear Strategy
“Clarity breeds success! CEOs, work with your CMO to
define a clear and actionable marketing strategy that
leads the way to revenue growth. Marketing Strategy +
CEO Insights”