December 2023 - 360 Degree Marketer - Marketing Technologists & Fractional CMO Services

$fractional cmo san diego$ fractional cmo

Does your Fractional CMO understand Digital Marketing and Sales?

December 29, 2023December 29, 2023
by jf

As a Fractional CMO I believe Sales And Marketing are everything.
Without them, you don’t have a business.

After being in and out of Tech/ Sales/ Marketing
for 20+ years, I can say the key to sales is what
I call The angle.

I could write a whole book on this.
But I’ll share the top tips with you.

The whole theme will be sales tips, tricks, and
strategies for massive success. But the main driver
is what I call “The angle.” This is the 1 key context
of common ground you establish with the prospect.
🔑 Identifying the person who is the decision
maker and their motivation but also how you will
get in with them and specifically align in context and
establish common ground.

For example, I had 1 client where the angle was that
I knew them from working for a mutual business
associate and that was my angle in. Another angle
could be a warm Referral. Or a common interest in soccer.
Whatever the case is, before making that initial contact
you must identify “The angle” otherwise, it will be much
more challenging to close the deal.

Try it out.
Let me know how it works
Justin “Results” French

$best fractional cmo$ fractional cmo

Do you need a Fractional CMO to help you…

December 22, 2023December 22, 2023
by jf

I believe there are 10 major pain points of CEOs
related to their CMOs and B2B marketing efforts.

My upcoming fractional CMO training will help solve this.

Pain Point 1: Inadequate ROI
“CEOs, do your marketing efforts leave you wanting
more in terms of ROI? It’s time to collaborate with your
CMO and ensure that every dollar spent delivers real
results.”

Pain Point 2: Lack of Alignment with Business Goals
“Alignment is key! CEOs, are your marketing strategies
in sync with your business objectives? Work closely
with your CMO to bridge the gap and drive your
company toward success.”

Pain Point 3: Insufficient Lead Generation
“Is the lead generation engine running smoothly at
your company? CEOs, partner with your CMO to
rev up your B2B lead generation efforts and
supercharge your sales team. Lead Generation is key for
B2B Marketing”

Pain Point 4: Poor Sales-Marketing Alignment
“CEO-CMO collaboration is the lifeline of successful
B2B growth. Ensure your sales and marketing teams
are on the same page to boost your company’s
revenue potential. Sales/ Marketing Alignment +
CEO Challenges”

Pain Point 5: Difficulty in Measuring Marketing’s Impact
“Numbers matter! CEOs, empower your CMO with the
right analytics and reporting tools to measure the
impact of marketing on your bottom line accurately.
Marketing Metrics + CEO Success”

Pain Point 6: Ineffective Content Marketing
“Content is king, but is it delivering results? CEOs,
make sure your CMO crafts compelling content
that resonates with your audience and drives
lead generation. Content Marketing + CEO priorities”

Pain Point 7: Competitive Analysis and Market Research
“Stay ahead of the curve! CEOs, work with your
CMO to gather valuable market insights and analyze
the competition. It’s the recipe for staying competitive
and growing your revenue. Market Research
+ Competitive Analysis”

Pain Point: 8. Budget Management
“CEOs, are you getting the most out of your marketing
budget? Collaborate with your CMO to optimize resource
allocation and drive cost-effective marketing strategies.
Budget Management + CEO Growth”

Pain Point 9: Slow Adaptation to Technology
“Don’t get left behind! CEOs, ensure your CMO embraces
the latest marketing technologies to keep your company
competitive in the digital landscape. Technology Adaptation +
Digital Marketing is key” (This is my Marketing super-power)

Pain Point 10: Lack of Clear Strategy
“Clarity breeds success! CEOs, work with your CMO to
define a clear and actionable marketing strategy that
leads the way to revenue growth. Marketing Strategy +
CEO Insights”

$best fractional cmo$ fractional cmo

Fractional CMO reveals why your Marketing is broken.

December 14, 2023December 14, 2023
by jf

As a recent fractional cmo, I believe Marketing Is Fragmented and broken.

A long time ago when I had my IT consulting business, computer systems would start to run slow.

The solution: Run a tool called a disk defragmentation.

What would this do? Depending on how large the hard drive is, it would go through and clean up all the unnecessary files that build up over time and organize things so the system can run quicker.

End user customers would be surprised on how this would help them and get back up and running.

The system would then run fine after running super slow.

The same concept applies to marketing.

There can be a lot of fragmented marketing tactics happening and just because someone says to do this or do that. This approach can be great marking team. Them become order takers.

Not only does the marketing team end up functioning like an internal agency for other departments but also they have to do their core functions of

Supporting the brand,

Supporting customers,

Strategic objectives,

data analysis,

key insights,

KPI’s,

etc.

Many times Marketing is building bridges and educating other departments on exactly what goes in to “doing marketing.”

But I digress.

Pro Tip for 2024:

let’s defragment our marketing and focus more on the core 2 to 3 critical success factors that really drive customer acquisition, customer retention and revenue.

With positive ROI of course.

Speaking of ROI- Would you like to get the pre-order of my upcoming ebook?

Maximizing And Navigating Marketing ROI in 2024: A CEO’s Guide to Measuring Marketing Success

Here’s to your continued success in Marketing.

JRF

$fractional cmo services$ fractional cmo

The Fractional CMO Facebook Halo Effect Breakdown

December 5, 2023December 5, 2023
by jf

The Facebook Halo Effect Broken Down

The Fractional CMO Facebook Halo Effect, sometimes referred to as the Facebook Attribution Halo Effect, is a concept in digital marketing that describes the indirect influence of Facebook advertising on driving additional leads and sales beyond what can be directly attributed to specific Facebook ad campaigns. It suggests that Facebook ads can have a broader and more long-lasting impact on consumer behavior than what traditional last-click attribution models might indicate.

Here are some specifics about the Facebook Halo Effect and how it can have a direct impact on driving additional leads and sales:

1. Multi-Touch Attribution: The Facebook Halo Effect acknowledges that a customer’s journey to making a purchase is often not a linear process. Consumers may interact with multiple touchpoints and channels before converting. While a last-click attribution model gives credit to the last interaction (usually a click on a Facebook ad), the Halo Effect takes into account all the touchpoints along the customer journey.

2. Brand Awareness and Recognition: Facebook ads can play a significant role in building brand awareness and recognition. Even if a user doesn’t click on an ad and make an immediate purchase, they might become more familiar with the brand and its products or services. This familiarity can lead to increased consideration when the user decides to make a purchase at a later time.

3. Influence on Organic Traffic: Facebook ads can drive traffic to a website. Even if a user doesn’t convert during their initial visit, they may return to the site later through organic search or other means. The Facebook Halo Effect recognizes that the initial ad exposure played a role in bringing the user to the site.

4. Remarketing and Retargeting: Facebook offers retargeting and remarketing capabilities. Users who have interacted with a brand’s website or engaged with a previous Facebook ad can be retargeted with new ads. This can have a direct impact on driving leads and sales, as it keeps the brand in front of potential customers and encourages them to take action.

5. Word-of-Mouth and Social Sharing: Positive experiences with a brand can lead users to share their experiences with their social networks. Word-of-mouth marketing, facilitated by social sharing, can be a significant driver of leads and sales. Facebook ads that create positive experiences can have a cascading effect on audience engagement.

6. Long-Term Customer Relationships: Facebook ads can contribute to building long-term relationships with customers. It’s not just about the immediate conversion but about creating loyal customers who make repeat purchases and refer others.

7. Data and Analytics: To understand the Facebook Halo Effect, marketers often rely on advanced attribution models, data analysis, and analytics tools. These can help in tracking the entire customer journey and measuring the influence of Facebook ads on different touchpoints.

It’s important to note that the Facebook Halo Effect is not easily quantifiable and may vary depending on the industry, product, or service being promoted. To leverage this effect effectively, businesses need to consider the broader impact of their Facebook advertising efforts on the overall marketing and sales strategy. They should also be prepared to use more sophisticated attribution models and analytics to measure the full extent of their advertising impact.

Shortened Version

🚀 Unlocking the Facebook Halo Effect: Boosting Leads and Sales 📈

In the world of digital marketing, the Facebook Halo Effect is a game-changer. It’s not just about those direct ad clicks; it’s about the ripple effect across your marketing strategy. Here’s the lowdown:

🎯 Multi-Touch Attribution: It’s not all about the last click. Customers take a journey, and your Facebook ads play a part at various stages.

🌟 Brand Awareness: Ads build recognition and trust, making users more likely to consider your offerings down the road.

🔄 Organic Traffic: Facebook ads can lure users in, even if they don’t convert immediately. The initial exposure matters. I’ve personally seen increases in branded search volume/ traffic due to Facebook ads.

🎯 Re-marketing: Keep potential customers in the loop with retargeting, nudging them to take action. Pro tip: 30+ touches!

📣 Social Sharing: Positive experiences lead to word-of-mouth and social sharing, expanding your reach.

🤝 Long-Term Relationships: It’s not just about one sale; it’s about creating loyal customers who keep coming back. Then becoming raving fans & brand advocates.

📊 Data Insights: To understand the Halo Effect, use advanced analytics to measure the full impact of your Facebook ads.

Harness the Facebook Halo Effect to supercharge your marketing efforts and drive leads and sales in unexpected ways. 🚀 #DigitalMarketing #FacebookAds #MarketingStrategy

Month: <span>December 2023</span>

Does your Fractional CMO understand Digital Marketing and Sales?

Do you need a Fractional CMO to help you…

Fractional CMO reveals why your Marketing is broken.

The Fractional CMO Facebook Halo Effect Breakdown